How Barack Obama’s Presidential Campaign Will Change Your Small Business

19 03 2009

I wrote a few weeks ago about an English paper that I was starting to write about President Barack Obama’s use of social media in his presidential campaign. Well, it’s finally done! My professor asked us to write the paper in a proposal format. I am proposing that businesses should mirror aspects of Barack Obama’s social media campaign in order to have the most successful business they can in 2009. My proposal is directed toward small businesses and it will be (hypothetically) sent to Entrepreneur Magazine.  

As promised, I have included my paper below, powered by scribd. Enjoy!

 





President Obama’s Social Media Campaign Research Paper

11 02 2009

I am going to write an anylitical paper for my english class about President Obama’s use of social media tools in his presidential campaign. Here is the proposal for my paper that I gave to my professor:

“President Obama was able to successfully reach out to millions of Internet savvy users and join our blogosphere discussions. He understood the blogger language and culture and tactfully emerged his campaign into our society. Few politicians have attempted to use social media to benefit their campaigns, and those who have used it have been unsuccessful. Why has social media not worked for politicians in the past? The answer is obvious to us bloggers and social media fanatics who spend countless hours-a-day in the blogosphere, they didn’t reach out to us on our level. Politicians joined our society expecting that we would stop our conversations and join theirs – when we bloggers all know it should be the other way around. The problem is however, that politicians do not understand that the social media norms are completely different than industrial media norms. Obama understood the difference; he engaged himself in our conversations; he treated us as equals.

President Obama’s social media campaign was very detailed and involved many layers: text messages, emails, blogs, twitter, youtube (viral videos), and an online support community (my.brackobama.com), just to name a few. I would like to research and analyze each of the social media tools that Obama’s campaign used. Although I know a lot about this topic because I was emerged in his social media campaign, I have not yet taken the time to step back and view the campaign after the election.

As a Journalism major concentrating in Public Relations and an avid social networker, this topic is very relevant and interesting to me. Upon my graduation in June, I plan to begin a career in Technology or Digital Public Relations at a Public Relations Agency. My hope and expectation for this report is to gain a better understanding of how social media is used in political campaigns and relate that understanding to technology companies. The essence of a political campaign is no different than a public relations plan for a company. Both have a common goal, which is to build a relationship with their constituents or consumers. “

Now, can you help me out a little bit with my research? I have a few sources so far, but can you please leave a comment or send an email to me if you know of any good case studies or articles that I could use to assist my researc? Thank you so much!

Here is a good case study that I found by Paul van Veenendaal, SMM Wizard & Author of viralblog.com 


 






I want to do PR because I’m a “people person”

10 02 2009

In my experience, the number one answer that all pr professionals, HR managers, and recruiters hate to hear when they ask why you want to do PR is “I’m a people person”. After three years of being aware of this hated answer, I have to say that I agree. A past colleague of mine had a funny response to that answer, “You’ll find that you won’t like people as much as you thought when you have been doing PR for a while.” 

First of all, what do you mean when you say that you are a “people person”? Think about it before you say it. I Googled “people person” and the first website on the list is a website that says that a people person is “… a person that other people like, and want to be around.” – Eruptingmind.com. No offense to the website, but if that is what makes a people person, then I hope that everyone strives to be one and not just Public Relations professionals. But no definition is better in my opinion than famed Urban Dictionary: 

People Person: A term used to describe someone who has no discernible skills. Often used by the person in situations such as a job interview.

Example: I am a people person, and would make a good team leader. 
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Second, why do you think being a people person qualifies you to be a Public Relations professional? If you mean to say that you are a good communicator or that you are intuitive, then just say that. Public Relations requires many skill sets that, yes, includes excellent written and verbal communication skills. But have you ever seen a job posting for PR that requires a “people person”? You may be very personable, but are you hard-working? determined? a team player? motivated? I do not want to discredit the importance of building relationships however. But if you do really think you are a people person, then you do not need to say it. Whoever you are talking with will either determine that you are a people person or that you are not a people person. Saying that you are one will only cause that person to scrutinize whether or not your answer is true; it may even turn some people off from you.
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Here are some funny blog post on a “people person”:

 

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Twitter is actually useful!

7 02 2009

#pradvice @collegejourn #entrypr @prsajobcenter — Do those look familiar to you? They should look familiar if you are a PR college student. They are discussions and people on “Twitter”. If you don’t have a Twitter account becuase you don’t understand the importance of it, I completely understand; I have been there.

I opened an account about a year ago because people in the PRSSA told me I should be on it,  but I never understod why it was so great. “Who in the world cares that just I ate a banana?” I thought. Recently however, Twitter has proven to ba a valuable resource for me. In the past few weeks, I have received more advice and information about Public Relations than I could have ever imagined. People constantly post links to websites with professional development tips and with articles that explain and predict media trends (very useful for us pr college students to stay informed). 

Twitter is also very useful directly with the reply (@), discussion (#), and direct message (DM) functions. A few days ago I discovered that our speaker for the PRSSA meeting next week fell through. I posted an update on Twitter asking anyone for advice about fast meeting topics with the #pradvice tag. Within an hour I received multiple responses from people who both gave me meeting topic ideas and who even offered to be our speaker! I was amazed and delighted! I never realized how helpful Twitter could be if it is used in the right way.

Go to www.search.twitter.com and join some of the discussions:

  • #pradvice
  • #prpro
  • #entrypr
  • #printern
  • #collegejourn
  • #journchat

Also, follow people who tweet about PR type things. Here are a few of my favorite:

I also follow some news/blogs that are great for PR, tech, and media: